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Retail Sales Representative

Location: Distillery & Brewery, Retail & Farmer’s Market (s)
Entry-Level Sales Role

Type of Position: Part-Time (Full-Time Hours Possible)

Start-Date: May 1, 2024

We are seeking a dedicated and customer-oriented sales representative to join our farm retail team, specializing in alcohol sales. This role involves introducing and educating customers on the Willibald brand and product lines as well as providing exceptional customer service ensuring compliance with all alcohol-related sales regulations in Ontario. The ideal candidate will be someone who flourishes in a team environment, possesses excellent communication skills, has a strong attention to detail and a passion for delivering an outstanding retail experience for their customers.

Apply by sending your resume and a brief introduction to


  • Part-Time or Full Time Position - $16.55 - $18.55 per hour based on experience
  • Tips 
  • Monthly product allowance

Job Description:

The retail sales role with be a part-time position and will be responsible for:

  • Report directly to the Retail Manager
  • Educating and introducing customers to the Willibald Brand and product lines
  • Greeting customers warmly and assisting them in selecting Willibald beverages according to their preferences and needs
  • Providing enhanced product knowledge and product recommendations, including food and drink pairings
  • Operating the cash register and processing transactions accurately and efficiently
  • Follow relevant Alcohol regulations in Ontario, including age verification, etc. 
  • Monitoring inventory levels and assisting with restocking as required
  • Maintaining the cleanliness and organization of the retail locations, including regular cleaning of displays and storage areas
  • Adhering to all company policies and procedures, including safety and sanitation standards
  • Collaborating with team members to achieve sales goals, find procedural improvements and efficiencies and provide excellent customer service that is always improving
  • Staying informed about current releases, special offers and new products to effectively promote sales in-line with company objectives
  • Handling customer inquiries, complaints and returns professionally and promptly, seeking assistance from management when necessary.

The Ideal Candidate:

  • Based in Waterloo Region or surrounding areas
  • Previous retail experience preferred, particularly in alcohol sales or a similar field
  • Knowledge of different types of alcoholic beverages, including beer, ready-to-drink cocktails and spirits is advantageous
  • Strong interpersonal skills with the ability to engage and communicate effectively with customers and team members
  • Ability to multitask and prioritize in a fast-paced environment
  • Attention to detail and a dedication to accuracy in cash handling and inventory management is a must
  • Ability to work a flexible schedule, including evenings, weekends, and holidays as required
  • Must be at least 18 years of age and SMART Serve certified.
  • Physical ability to lift and move heavy boxes and cases of product
  • Willingness to commute to Ayr and other Willibald outlets (St Jacobs, Kitchener, Cambridge) for shifts.

Joining the Willibald team offers an exciting opportunity to work in a fast-paced environment while contributing to the success of our small farm operation. If you are passionate about delivering exceptional customer service and have a genuine interest in the world of alcoholic beverages, we encourage you to apply.

About Willibald:  

Founded in 2017, Willibald Farm distillery and brewery focuses on making grain to glass spirits and beer, using the finest ingredients possible. Our farm also offers visitors a true farm to table restaurant featuring local producers. Willibald is committed to equal employment opportunities that emphasize inclusion. In accordance with the Accessibility for Ontarians with Disabilities Act we will work with applicants that request accommodations at any stage of the hiring process. We appreciate all resumes and applicants but will only be contacting those selected for interviews.